Hi, I’m James Alleman. I’m a UI/UX Design Leader currently working as a Lead Tech UI Designer at Epic Games on Fortnite, where I lead a team of UI Technical Designers building frontend systems used by tens of millions of players worldwide.
Over the past decade, I’ve contributed to and shipped multiple AAA titles, including NBA Live 18, Madden 19–22, and MLB The Show 22–23. My work focuses on bridging design and engineering to create scalable, high-quality UI systems that support both strong player experiences and efficient development workflows.
I have extensive experience across Unreal Engine, Unity, Frostbite, and proprietary engines, with a particular focus on building maintainable UI architecture. I’ve helped drive adoption of MVVM-based workflows and established technical standards and processes that improve consistency and scalability across teams.
In 2025, I spoke at Unreal Fest Orlando on building dynamic UI systems using MVVM, sharing approaches to creating flexible, data-driven interfaces in Unreal Engine. You can watch the full presentation here.
I graduated from the University of Central Florida with a degree in Digital Media – Game Design, where I was also a founding member and officer of the GameDev Knights club.
I’ve been passionate about games my entire life, and have been evaluating UI/UX in products from all industries since middle school. I care deeply about advocating for the player and creating intuitive, flexible experiences that feel great to use. My goal is to build UI that not only meets design and technical goals, but genuinely enhances how players interact with a game.
Outside of work, I enjoy exploring all forms of media- I love music and catching all the latest movies. I'm also a foodie, finding great local places to eat is very important to me. Desserts are especially of interest, so if you know a good place for me to try, let me know!
If you’d like to connect or talk about UI, UX, or game development, feel free to reach out using the contact form below.
Thank you!